Digital Marketing Specialist opportunity with a global leader in critical communication solutions. Are you passionate about creating impactful marketing campaigns? Do you thrive in a dynamic environment where innovation and cutting-edge technology are at the forefront? Our client is seeking a Digital Marketing Specialist to join our marketing team within Safety and security business unit.
Key responsibilities:
- Plan, develop, and execute all digital marketing campaigns across our client’s channels to raise brand awareness
- Measure and report the performance of all digital marketing campaigns, assessing results against goals (ROI and KPIs)
- Drive growth and engagement across social media platforms by creating engaging and relevant content
- Repurposing content to fit the publishing media, web, or social media
- Conduct keyword research and use SEO best practices to optimize website copy, increasing traffic
- Manage SEO efforts and continuously monitor search rankings
- Collaborate with internal teams to publish compelling content, create landing pages, and optimize user experience across our digital channels, including the website
- Stay up-to-date with digital marketing trends and explore new channels or strategies to maintain a competitive edge
- Collaborate with agencies and other vendor partners to enhance campaign effectiveness
Desired qualifications and experience:
- Relevant formal higher education (e.g. BSc in management, marketing, IT), and approximately 2-3 years of relevant experience in digital marketing
- Proficient in digital marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, marketing automation software, Content Management Systems, and email marketing software.
- Proven expertise in managing Google Ads and social media (LinkedIn) advertising campaigns, SEO/SEM, email marketing, and content marketing best practices
- Experience with AI marketing tools to enhance campaign efficiency and personalization is an advantage
- Familiarity with graphic design and video editing tools such as Canva for creating engaging visual content
- Excellent command over English
Do you thrive in a fast-paced culture and are you not afraid to go outside your comfort zone? Do you have excellent analytical skills with the ability to derive actionable insights from data? Are you highly creative with experience in identifying target audiences, and devising content & digital campaigns that engage, inform, and motivate? Are you a strong communicator and a relationship builder, always with a positive and can-do attitude?
If you recognize yourself in this, make sure to apply now! Our client offers a challenging and diverse position with competitive market conditions. You will be part of a competent and engaged marketing team, in a working environment where professionalism, openness, and passion for what you create bring results. You can influence and truly make an impact.
Offer:
- Salary €60.000 - €70.000
- Remote-first company
- Paid vacation and holidays
- Paid family leave
- Annual team retreats
- Training- and career development alongside a self-development budget
- An international scale-up working environment